Having stated that, I am always interested in trying out tools that help me quickly grasp interesting facts about site traffic. I learned of one such tool this afternoon via the Performancing blog, called Feed Analysis v1.1 by BlogPerfume. It’s a free service that uses a nice interface to take a Feedburner-generated site feed and output interesting graphs and analysis. Below is a thumbnail of a report from FML (click on it to see the full size screenshot).

What I found particularly interesting in this tool is the analysis of a blog’s “worth” in terms of possible ad revenue, and the projections it can generate in terms of subscriber growth for the future (e.g. in six months, FML will have x number of subscribers; in twelve months, it’ll have y number). By the way, FML is monetarily almost worthless. No big deal.

Really all this service does is take Feedburner information and present it in a nicer, more intuitive way. But that’s its value and I think it is great! For instance, before I ran a report in Feed Analysis v1.1 I only had a foggy concept of changes in subscribers to FML. I had an impression that the subscriber base had grown over the past year but nothing more specific. Thanks to the report shown in the screenshot give above, I can instantly recognize a fairly consistent growth rate, and I can see how many subscribers are added or lost over the past several months. I can see the general growth rate but I can also quickly see the specific rate of new subscriber growth. In the screenshot shown above, I’ve added a straight line to match the lowest and highest points to give an idea of a generalized growth.

The other chart that caught my attention was one that tracked all kinds of things together with different colored lines: hits, views, subscribers, and clicks. To understand what each of those means you have to be sure to read Feedburner’s definitions of these statistical terms and how they are counted. But anyway, I was startled to see how big a jump has recently occurred in terms of overall interest. I’ve highlighted that by marking a portion of the chart in a red oval in the screenshot. What is also cool is that when you run your cursor over the graph, e.g. left to right or vice versa, you will see dynamically changing totals for all of the stats mentioned.

Overall, a definite thumbs up.