I don’t pay as much attention to blog traffic for FML as I probably should. I know there are a lot of things I could improve if I paid more attention to the various details. Instead, I tend to look for trends and broad numbers and that’s about it.

This evening I checked summary statistics from Google Analytics for the past year. Here is what I found:

• There were 6,713 unique visitors to the site, which averages out to about 18.4 visitors per day
• Visitors tend to spend only about a minute on the site each visit
• The browser used by visitors breaks down as follows:
  • Internet Explorer - 46.51%
  • Firefox - 41.53%
  • Safari - 9.65%
  • Mozilla - 1.02%
  • Netscape - .48%
• Traffic sources include 38.36% of visitors who find FML via search engines; 31.68% who go directly to the site (in other words, the site is bookmarked or the URL is typed in directly); and 27.42% of traffic comes from referring sites. Of the 38.36% of visitors who find FML via a search engine, the vast majority of them uses Google (over 80%).
• The vast majority of visitors uses Windows as their operating system (80.45%). 17.93% use Mac OS X. 1.38% use Linux.

I am especially pleased at the good showing for non-IE browsers. Something else that is of interest is what keywords people use in a search engine that leads them to FML. Here are some of the top keywords, aside from the obvious ones such as “family man librarian”: “portable browsers”, “everyone has a double”, “library related wordpress theme” and “praise you in the storm.”

[tags]blog traffic, google analytics[/tags]